software CPQ
CPQ — configure, price, quote — should start where the buyer is: the product. 3D Product Config's CPQ software wraps your 3D configurator in the pricing and quoting logic that turns a build into a deal.
Why CPQ belongs with your configurator
A configurator without CPQ produces a pretty picture and a manual quote. 3D Product Config's CPQ software calculates the price from the same rules that built the model, so the quote is always correct and instant — no spreadsheet, no back-and-forth.
It also enforces profitability. Margin and volume rules sit alongside option logic, so sales reps and self-serve shoppers only ever see actionable prices. Quotes become orders faster, with fewer exceptions.
CPQ closes the loop between marketing and revenue. The same configuration a shopper builds on the web is the one a sales rep quotes in a meeting and the one manufacturing fulfills — so nobody re-keys the order and introduces a mismatch that becomes a return or a complaint.
It standardizes how your company sells. Without CPQ, every rep has a slightly different spreadsheet and every quote carries a different set of assumptions. With it, pricing, discounts, and valid options are codified once, so a deal in Berlin matches a deal in Boston.
And it shortens the sales cycle. Because a valid, priced quote appears the instant the configuration is complete, buyers get the number they need to get internal approval while enthusiasm is high — instead of waiting days for a manual quote that arrives after the moment has passed.
It reduces leakage between quote and order. Because the quote is generated from the live configuration, the order that follows is the same object — not a re-keyed version that drifts and creates exceptions downstream.
Finance gets predictability. Margin rules encoded once mean every quote protects profitability by construction, so growth does not come at the cost of eroded discounts approved ad hoc.
It shortens the path to "yes". Buyers get a complete, priced, valid quote while their interest is high, instead of a follow-up email days later when momentum has faded.
It makes the pipeline visible. Every configuration and quote syncs to the CRM, so leadership can see real demand by option and region, not just closed deals after the fact.
Why teams choose 3D Product Config
Instant quotes
Generate accurate pricing the moment a build is complete.
Margin control
Bake cost and discount rules into every quote.
Valid configurations
Only buildable, priced options are offered.
CRM sync
Push quotes and selections to Salesforce or HubSpot.
BOM output
Hand manufacturing a clean bill of materials.
Self-serve or assisted
Works for web buyers and sales reps alike.
CPQ capabilities
Pricing engine
Rules for materials, sizes, volumes, and regions.
Quote documents
Produce branded, detailed quotes automatically.
Approval flows
Route discounts for sign-off when needed.
Integration
Connect ERP and CRM via OpenAPI and SDK.
Quote in three steps
Configure
The buyer or rep builds the product in 3D.
Price
CPQ applies rules and shows the total instantly.
Quote & sync
Send the quote and sync it to your systems.
CPQ that closes deals
B2B sales
Reps quote complex orders in meetings.
Distributors
Channel partners price consistently.
Made-to-order
Quote custom builds without guesswork.
Subscription goods
Model recurring pricing by configuration.
From configuration to signed quote
It begins where the buyer already is: the 3D configurator. As they pick options, the same rule set that drives the model also drives the price, so there is never a moment where the visual and the number disagree — the foundation of trustworthy CPQ.
The pricing engine then applies your business logic on top of the build: material and size costs, volume breaks, regional pricing, and margin guardrails. Discounts that fall outside policy are routed for approval automatically, so reps stay nimble without eroding profitability.
When the build is complete, 3D Product Config produces a branded quote document with the configuration, the line-item price, and the bill of materials — ready to send. Because it is generated from the live configuration, the quote always matches what the customer saw and what manufacturing will build.
Finally, the quote and its selections sync to your CRM and, where relevant, your ERP. A rep can see the full history in Salesforce or HubSpot, follow up on an open quote, and convert it to an order without re-entering a thing — turning a 3D build into a tracked, forecastable deal.
It scales from self-serve to enterprise without a second system. The same rules power a $40 web configurator and a six-figure assisted quote, so you meet buyers wherever they are with one source of pricing truth.
Unified 3D + CPQ vs. a separate quoting tool
How a unified 3D configurator platform compares with static image galleries and patched-together tools.
| Capability | 3D Product Config | Legacy / static |
|---|---|---|
| 3D + CPQ unified | Yes | Separate |
| Only valid configs | Yes | Manual |
| Margin rules | Yes | Spreadsheet |
| CRM sync | Yes | Manual |
| BOM output | Yes | No |
| Approval flows | Yes |
Frequently asked questions
What is CPQ software?
CPQ stands for configure, price, quote. It is software that guides users to a valid product configuration, calculates the correct price, and produces a quote — automatically.
How does 3D Product Config combine CPQ with 3D?
The same rules that drive the 3D configurator also drive pricing and quoting, so what the shopper builds is exactly what gets priced and quoted.
Does it integrate with CRM?
Enterprise plans sync quotes, configurations, and customer data with Salesforce and HubSpot.
Can it produce a bill of materials?
Yes. Each configuration exports a BOM your manufacturing or fulfillment team can use.
Is it for self-serve or sales-assisted?
Both. Web shoppers get instant prices; sales reps use the same logic for guided quotes.
How are discount approvals handled?
Discounts outside policy are routed to the right approver automatically, so deals keep moving without bypassing margin rules.
Can non-sales teams use it?
Yes. Customer success, distribution partners, and even self-serve buyers can configure and price within the same guardrails.
Does it support multiple currencies?
Yes. Regional and currency rules are part of the pricing engine, so quotes reflect the buyer's market.
Is the platform secure and compliant?
3D Product Config runs on SOC 2-aligned infrastructure with access controls and, on Enterprise, data-processing terms suited to procurement review.
Can CPQ handle subscription or recurring pricing?
Yes. The pricing engine models recurring charges by configuration, so a configurable product with a service plan quotes both the one-time build and the ongoing fee in a single document.
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